Project Duration:
6 Weeks
6 Weeks
The Advisors:
Rochester Institute of Design-
Lorrie Frear, Dan Harel
Chase Design-
Jon Cammarata, Kara Gjersvig, Leah Kotas, Maggie Blaisdell
Rochester Institute of Design-
Lorrie Frear, Dan Harel
Chase Design-
Jon Cammarata, Kara Gjersvig, Leah Kotas, Maggie Blaisdell
The Team + Roles:
Graphic Designers-
Rebecca Julifs, Rachel Shek
Industrial Designers-
Mert Aslandogan, Harrison Steinorth
Graphic Designers-
Rebecca Julifs, Rachel Shek
Industrial Designers-
Mert Aslandogan, Harrison Steinorth
The Objective:
Create an eco-friendly/sustainable package for a new single-dose, waterless, shampoo/conditioner brand. The brand will need a system of customizable and sustainable hair care products based on the consumers' hair needs/benefits (i.e. volume, hydration, curl care, etc.). As well as an end cap for merchandising in-stores.
Create an eco-friendly/sustainable package for a new single-dose, waterless, shampoo/conditioner brand. The brand will need a system of customizable and sustainable hair care products based on the consumers' hair needs/benefits (i.e. volume, hydration, curl care, etc.). As well as an end cap for merchandising in-stores.
The Approach:
Youthful, non-gender-specific shoppers, ages 20 to 25 lead active lifestyles and need an
on-the-go alternative to the big bottled brands they may be familiar with, but don’t offer something easily transportable. Create a visually appealing, reasonably affordable system that allows consumers to easily start improving their hair care or continue to explore their hair needs.
Youthful, non-gender-specific shoppers, ages 20 to 25 lead active lifestyles and need an
on-the-go alternative to the big bottled brands they may be familiar with, but don’t offer something easily transportable. Create a visually appealing, reasonably affordable system that allows consumers to easily start improving their hair care or continue to explore their hair needs.
We set out to design a guilt-free product that travels well with minimal impact on travel before and after purchase. From our market research, we found opportunities to support consumers with transparency and informative design to combat greenwashing, unclear environmental claims, and misleading recycling claims.
Tablets
Refillable Tablet Packages
End Cap Display
Final Dispensers Variations
3D Printed Prototype
Final Dispenser
Final Dispenser Closed
Dispenser Functions
Final Dispenser Dispensing
Real Life Placement
