The Objective:
My research found that travel trips can often be the most stressful part of the traveling process. A Harvard Business Review study found that 74% of their participants found that the most stressful aspect of travel was planning and figuring out the details. I found that often there could be miscommunications and misunderstandings of accessibility for either transportation or level of excursion for activities.
My research found that travel trips can often be the most stressful part of the traveling process. A Harvard Business Review study found that 74% of their participants found that the most stressful aspect of travel was planning and figuring out the details. I found that often there could be miscommunications and misunderstandings of accessibility for either transportation or level of excursion for activities.
Embark is a helpful traveling app for amateur travelers looking to create safe, comfortable, and enjoyable experiences. Incorporating both co-design and human-centered design methods into the design thinking process to create a new brand identity, a travel planning app concept, a PR package, and an exhibition presentation.
Other Responsibilities:
Exhibition Planning Committee -
Ran as the point person for exhibition planning, alongside a few other Graphic Design students.
Exhibition Planning Committee -
Ran as the point person for exhibition planning, alongside a few other Graphic Design students.
I helped coordinate the branding, promotion, layout of the exhibition, materials for the showcase (i.e. technology, tables, vinyl decal), and more for the gallery exhibition.
Implementation:
Exhibition Show
Exhibition Show
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Process Work:
spacing
Embark Research:
Initial Survey
Initial Survey
This survey collected 28 different responses. The main purpose of this survey was to get the initial idea pertaining to the target audiences' already formed travel behaviors, preferences, and perceptions.
Embark Research:
Peer Interviews
Peer Interviews
In order to expand upon the initial survey, I used peer interviews to get a better insight into individuals' travel behaviors, planning routines, travel habits, and more. These interviews helped to form the new travel planning process.
Embark App Research:
Co-Design Sessions
Co-Design Sessions
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Ideation:
Brand Identity
Brand Identity
The brand identity's criteria were based on adventurous, inclusive, encouraging, and exciting yet approachable. Embark is motivated to create an approachable, flexible experience for all travelers. Aimed to simplify the planning process and increase safety awareness.
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